Anna

Client: Anna

Role: Senior Creative Producer, Director

Agency: Growthcurve

Brief: Senior Creative Producer on a new digital interview series for Anna, a fintech brand, launched across TikTok and Instagram. The show spotlighted millionaire celebrity business owners, high-profile nail techs and successful entrepreneurs, with every piece of content fine-tuned for maximum impact. Responsibilities spanned talent scouting, agent negotiations and bookings, scripting, branding, location scouting, directing, crew hiring, risk assessments and permits, through to client management, covering both the show itself and the social content created from it. Ideated, planned and delivered within 3 weeks, it became their most successful social campaign to date with over 2 million views on socials.