NewForm

lient: NewForm

Agency: Growthcurve

Role: Senior Creative Producer

Brief: Creative lead on Newform's GTM campaign, an activity-based sober community looking to connect with sober-curious audiences across the US. Led on tone of voice and UGC creative direction, working with creators to produce content that felt authentic and community-driven. Developed the social campaign strategy, including the creative platform, channel strategy and concepts across TikTok and Instagram before leading end-to-end delivery in collaboration with design teams to produce the full social content package.