No Comment Social Campaign

Client: Anna

Agency: Growthcurve

Role: Creative Director, Lead Producer, Director

Brief: Creative lead and creator of Anna's digital show, overseeing the project end-to-end across both the show itself and the social content created from it. Responsibilities spanned talent sourcing, agent negotiations and bookings, including Elliott Cass, scripting, branding, location scouting, directing, crew hiring, risk assessments and permits, through to client management. The entire project was filmed and delivered within a single month, generating over 5 million impressions across socials.