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ShxtsnGigs x Anna

Client: Anna

Year: 2024

Role: Senior Creative Producer

Led on talent negotiations, scripting, casting and deliverables to secure ShxtsnGigs for fintech brand Anna, developing pitch decks and managing the end-to-end creative process to produce content that felt native to their audience whilst driving brand awareness. The campaign generated 800K views on YouTube and over 6 million views across promotional clips.

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