Fanatics

Client: Fanatics

Role: Senior Creative Producer

Agency: Growthcurve

Creative Lead and Head of Production on a paid and organic social campaign for Fanatics, designed to drive conversion and awareness around US sports. Remotely produced the full series, collaborating with US-based crews and talent to create content that felt authentically American. Responsibilities spanned ideation, scripting, edit, VFX overlays and final delivery. The campaign generated over thirty million views across social.