Aliexpress

Client: AliExpress

Agency: Growthcurve

Role: Lead Producer / Head Of Production

Brief: Lead Producer and Head Of Production on AliExpress's UK market launch campaign. Involved across both brand film production and UGC content, overseeing scripting, creative direction, budget management, and deliverables whilst defining the tone of voice. Ensured all content remained on-brand with varied hooks, crafted to perform across Meta and TikTok.