Coinbase

Client: Coinbase

Agency: Growthcurve

Role: Lead Producer / Head Of Production

Brief: Creative lead on a paid ad campaign for Coinbase, designed to educate audiences on crypto and drive sign-ups to Coinbase One. Responsible for end-to-end campaign ideation, from scripting and talent sourcing to negotiations and locations and final client handover. The content was crafted to feel socially native across Instagram and TikTok, generating millions of impressions globally across the US and beyond.