Il Makiage

Client: Il Makiage

Agency: Growthcurve

Role: Lead Producer / Head Of Production

Brief: Creative lead on a paid ad campaign for IL MAKIAGE, supporting the global launch of their shade-matching quiz. Led creative direction across the full production: from ideation and scripting to logistics, shooting requirements, kit and makeup coordination, edit, VFX, and AI hooks, through to final delivery. Managed 2 other senior producers also involved on the project, managing client relationships, budget and creative, ensuring a seamless end-to-end process.